MARNY REED
13098 Overview Drive Fishers, IN 46037 317.403.2507
PROFILE
Dynamic Marketing Leader accomplished in creating high impact marketing campaigns that meet aggressive business goals with measurable and successful outcomes. Experience in Manufacturing, Retail, Property Management, Entrepreneurial, and Consulting environments. Recognized as an innovative thinker and creative change maker who manages multiple priorities effectively, makes sound decisions, and adeptly deciphers new products and concepts. Highly motivated self-starter who is positive, enthusiastic and collegial. Particular expertise in:
Marketing Management Web Site Marketing New Media Marketing Customer Loyalty
E Business Strategies E-mail Campaigns Internet Strategies Advertising
Business Development Direct Mail Campaigns Market Research/Analysis E-Commerce
Budget Management Product Concept Strategic Partnerships Client Presentations Branding/Brand Research New Product Launches Point of Purchase (POP) Events/Promotions
PROFESSIONAL EXPERIENCE
ETS TAN / AUSTRALIAN GOLD LLC, Indianapolis, IN 2005 – 2008
Executive Director of Marketing and Product Development
Responsible for driving marketing initiatives and budget management for in-house marketing division for the world’s largest manufacturer and distributor of residential and commercial tanning equipment.
- Led marketing and product development strategies for three uniquely different divisions with separate products, customers, and marketing channels.
- Successfully developed strategy of extensive marketing efforts for B2B and B2C sales including internet marketing, direct mail, advertising, catalog, events, new business development, private label, and manuals.
- Grew/directed staff, raising the bar in both output and quality of work and creating greater internal and external brand awareness of core products.
- Increased leads by 40% over previous years in spite of 30% cut in marketing budget.
- Introduced tracking and reporting system that captured leads more effectively, resulting in ongoing reporting of sales and sales leads for three divisions.
- Directed/led a cross-functional team to create state of the art, innovative product that improved quality, lowered costs of goods, and increased unit sales.
- Led product development initiatives for a new product including to-market strategy for B2B and B2C that demonstrated strong understanding of niche markets.
- Reorganized/relocated marketing budget, adding new media, expanding internet and cutting budget by 30%, resulting in more efficient and more profitable allocation of resources.
- Partnered with international leader in phototherapy to incorporate the technology into ETS product that led to creation of a revolutionary rejuvenating device, the first of its kind in the industry.
FREE RANGE CONSULTANCY, Indianapolis, IN 2002 – 2005
Partner/Advisor
Served as knowledge expert to provide marketing and branding consultation and execution for large and small businesses covering multiple disciplines.
- Provided innovative solutions that met specific business needs and leveraged creative marketing/branding ideas using a variety of strategies from direct mail campaigns to internet advertising.
- Co-developed a patent-pending research process called Brand Chemistry, a non-conventional, end-user driven research concept that identifies emotional connection to a brand.
- Utilized new concept for clients such as Dow Agro Sciences and Clarian Health expanding their market.
INDIANA UNIVERSITY, Bloomington, IN 2002 – 2008
Instructor
Developed original curriculum and instruct upper level courses in Retail Marketing & Branding.
- Provide hands-on case studies, assignments, and information to assist students in understanding corporate marketing challenges and to better prepare them for real world experiences.
SIMON PROPERTY GROUP, Indianapolis, IN 1985 – 1989; 1998 – 2002
Vice President Retail Relations supporting more than 4000 retailers in Simon’s portfolio; 1998 – 2002
Responsibilities included creating a new industry division, Retail Relations, as well as marketing strategies for Simon’s entire retail portfolio.
- Created and introduced promotion and revenue income opportunities to Simon retail tenants building first time landlord /tenant centered synergy.
- Selected as in-house retail knowledge expert to all divisions of a $17B company.
- Served as acting Vice President of Marketing regarding all retail communications, marketing and branding for Clixn’Mortar, a technology company, including its direct mail and sales campaigns; consulted for MerchantWired, a broadband technology company & consortium of 5 shopping center developers, to provide retail marketing expertise.
- Served as Director of Marketing for Simon Business Network. Branded and introduced cutting edge operational business to marketplace that resulted in generation of more than $19M in first year of operation.
- Managed all B2B and B2C marketing for Simon Business Network.
Director of Promotion, 1985 – 1989
Directed marketing strategies/tactics and served as Project Account Manager for new mall properties from project inception through first year of operation.
- Successfully led initiatives and marketing teams in the creation and execution of new property introduction, B2B sales, geographical market introduction, PR, branding, community relations, promotion, event management, on-site marketing.
- Managed a marketing team assigned to a new business venture into West Coast development that encompassed branding, advertising, community relations, PR and business relations.
WINKLEMAN STORES, Detroit, MI 1994 - 1998
Vice President Marketing for 85 department stores.
Responsible for serving on Executive Board and Department Head for full service, in-house retail marketing agency. Managed budget and strategic marketing objectives.
- Strategically positioned company to compete in tight market through execution of an aggressive strategy that included branding, customer profiling, POP, direct mail, advertising, packaging and charge card marketing.
- Managed all aspects of marketing including creative and photo production, promotion, PR, production, catalog, packaging, labeling, and events.
WILSON’S LEATHER, Minneapolis, MN 1989 – 1993
Director of Marketing for 650+ store specialty chain.
Provided direction for store marketing including branding, new business development, budgeting, customer profiling, promotion, niche marketing, creative, production, PR, agency direction, POP and collateral design.
MARNY AND CO., Indianapolis, IN 1981 – 1985
Owner/Operator
Operated an award-winning women’s specialty store featuring avante garde apparel and accessories in Indianapolis’ most prestigious mall, Keystone at the Crossing.
RTV6/ABC NEWS, Indianapolis, IN 1981 – 1985
On Air Reporter
Served as resident fashion expert on a weekly noon news program. Researched/wrote and reported content.
PROFESSIONAL AFFILIATIONS
International Who’s Who of Professionals, Retail Advertising & Merchandising Association, International Council of Shopping Centers, Network of Women in Business, ITA, Indiana Licensed Real Estate Broker, Kappa Alpha Theta, Indiana University Advisory Board Member & Staff Instructor, IU and Purdue University Guest Lecturer, Founding Board Member of Fashion Group International
EDUCATION
Bachelor of Science: Public Speaking and Education; Butler University, Indianapolis IN
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