MARKETING MANAGER
Strategic Planning and Leadership • Customer-Centric Philosophy • Sales Force Development
A highly motivated, Marketing & Public Relations Manager with 15+ years experience delivering a wide range of innovative media campaigns to increase revenue and achieve accelerated market growth. Successful and diverse background spanning market/strategic partnerships, event management, service delivery, project management, and business development disciplines. Superior skills in communications, leadership, staff development, and training. Excellent motivator and leader with proven ability in effectively devising winning marketing strategies and solutions.
 Staff Training & Development  Market Launches  Persuasive Interpersonal Skills
 Community Events  Corporate Presentations  Critical Thinking
 Service Delivery Solutions  Resourceful Leader  Excellent Communicator
SELECTED MARKETING AND PR MANAGEMENT ACHIEVEMENTS
Built a profitable company on a shoe string budget. Growth by requesting each client for two referrals, offering referral discounts and tailoring marketing efforts that were cost effective for the budget. Resulted in: $250,000 in net profit the first year, and 175 repeat customers.
Executed a referral/marketing plan to boost referrals through a partnership. Educated referral sources of the products available and made them more accessible. Converted a loss of referrals to a 24% gain within the first quarter.
Implemented CRM program to better track sales leads (pipeline). Required quarterly sales/marketing training that would educate team regarding competitors/new incentives and products and offered an environment for employee retention. Generated a 37% increase in revenue with a decline by 100% turnover rate.
Developed and implemented an innovative marketing strategy to reach potentially larger clients. Delivered a month to month contract option for 6 months with companies over 500 employees to prove services/value was worth the change from a competitor. Succeeded with three very large contracts within 3 months of the initiative.
Spearheaded marketing efforts to run press releases in the HBJ, Houston Chronicle Business Section, and local chamber websites. Built relationships with decision makers in the community. Achieved measurable client growth and a need to hire additional sales members and interns.
Managed and customized regional and national trade show events/campaigns to keep everyone on target with a common goal. Implemented a CRM program to track and maintain a pipeline for all team members in each region. Produced company growth and an ability to keep track of all opportunities within the company regardless of region.
Developed an "oncall" system for all clients to be able to speak with a "live" person from company, then sold the client a portion of CRM package to have access to potential clients and project resolution. Negotiated with the client company Executives/Board. Persuaded the company to continue using services; able to walk away with a larger contract and more money for company.
Established committees, surveys, and developed marketing strategies to show benefits of using company services and made it profitable to all that used these services. Produced measurable growth, happy clientele and employees and increased employee retention.
EDUCATION
B.S. / A.B.A., concentration in Business Administration, North Georgia College, Dahlonega, GA
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PROFESSIONAL EXPERIENCE
External Marketing/PR Director – Consultant 2009- CURRENT
 Prepare and edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
 Create, design, brief and write content for all marketing materials, including website, corporate presentations, videos, brochures, annual reports, newsletters and press releases.
 Respond to requests for information from the media or designate another appropriate spokesperson or information source.
 Plan and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda.
 Establish and maintain effective working relationships with local and municipal government officials and media representatives.
 Draft speeches for company executives, and arrange interviews and other forms of contact for them.
 Maintain positive and effective working relationships both in the hospital and in the community.
 Manage special events such as ribbon cutting, parties introducing new administration, or other activities the firm supports in order to gain public attention through the media without advertising directly.
KATY REHABILITATION HOSPITAL, Houston, TX 2008 – 2009
An Acute Rehabilitation Hospital that offers physical therapy, radiology, and wound care.
Business Development Manager
Manage team of six while analyzing local markets and identifying market opportunities, prospective companies, and associated clients.
 Identify main client groups and audiences and determine the best way to communicate publicity information to them.
 Develop and manage territory coverage and strategic account plans; self generate leads to identify business influences and resolve issues; monitor prospects; prepare reports on status of leads and other reports as required; make sales presentations to prospective customers.
 Lead in the development of strategic plans and objectives in support of the overall business development plans to develop a list of strong referrals.
 Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill.
 Uncover, create, qualify, and close new business opportunities through networking, cold calling, partnership development, event attendance, and relationship building to position company for future opportunities.
 Participate in sale forecasting (salesforce.com) and planning on weekly, quarterly, and annual basis.
SAVASENIORCARE, Houston, TX 2006 – 2008
A national skilled and long term nursing care company.
Business and Marketing Development Manager
Managed team of eleven marketing liaisons and collaborated with development teams to create tailored and compelling messages using new business enhancement principles.
 Supervised the development of proposals, presentations, and brochure materials.
 Developed and created effective approaches to closing new business and positioning strategies that allowed the company to enhance its market position based on its competitive advantages.
 Supervised the selection, implementation, and training of successful CRM initiative.
 Participated in regional/national trade associations and trade shows; managed community promotional events.
 Identified and monitored opportunities and supports management with strategic planning including forecasting, negotiating, and financial planning for particular markets.
G&A PARTNERS, Houston, TX 2002 – 2006
A Professional Employer Organization that tailored marketing efforts to small/medium sized businesses throughout the Texas, Oklahoma and Louisiana area.
Marketing/Sales Director
Managed both Regional sales team of sixteen and eleven area interns; drove sales by developing client relationships with new and existing clients that led to new business, creating strategies to penetrate the territory.
VITALITY SERVICES, San Antonio, TX 1997 – 2003
Commercial Cleaning Service with a staff of 9 to 17 depending on seasonal jobs.
Owner
US Army, San Antonio TX 1991 – 1997
Sergeant/ Field Medical Nurse 91C
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