Division Management position, Sales and Marketing VP
EXPERIENCE
MARONDA HOMES, Cincinnati, OH 2007 – 05/2009
Vice President / Division Manager
• Direct oversight of production, sales & administration departments for the start-up division in it’s third year of operation
• Responsible for all aspects of divisional land acquisition, including market analysis and negotiation
• Established product portfolio for division to meet current market conditions
• Full P&L accountability for the division consisting of ten communities and a staff of 30
• Reduced variances by 25% within the first eight months of employment
• Decreased DUC by 25% within the first ten months through the use of scheduling and oversight
• Achieved a 40% increase in closings in 2008
RYAN HOMES / NVR, Cincinnati, OH 2001 - 2007
General Manager, Cincinnati North division 2007
Regional Sales and Marketing Manager, Southwest Ohio Region 2002-2006
Sales Manager, Cincinnati North division 2001
• Contributed to the region's sales growth from 500 to 1,000 homes, with a revenue improvement of $125 million to $260 million annually
• Responsible for 8 sales managers, 68 sales representatives, and 30 sales associates in 68 communities
• Directed all aspects of marketing including budgets, product presentation, and advertising through marketing staff and agency
• Recruited, trained, and evaluated sales managers, sales representatives, and sales associates
• Provided marketing analysis on all potential sites through land department
• Audited all communities not meeting absorption, conversion standards and DP% objectives
• Set sales vision and strategy for the region's managers and sales team
BROOKSTONE HOMES, Janesville, WI 2000 - 2001
Director of Sales and Marketing
• SE Wisconsin production/custom home builder encompassing 4,000 square miles
• Managed 14 communities and a staff of 17 personnel
• Hired to improve and update marketing presence and implement new product mix
• Achieved greatest sales volume and margin improvement in company history
HANSEN AND HORN, Indianapolis, IN 1997 - 1999
Vice President, Sales and Marketing
• Completed an extensive market analysis of the company and its operations prior to hire
• Introduced vendor-based ad campaign, resulting in significant improvement in traffic and sales
• Contributed to a 3% margin improvement while expanding sales volume
M/I SCHOTTENSTEIN HOMES 1992 - 1997 Vice President, Sales and Marketing
Indianapolis, IN:
• Realized 49% increase in sales volume in the first 9 months in 16 communities
• Produced 30% sales growth during first year, yielding a million-dollar net profit
• Increased annual traffic by more than 200%
Tampa Bay, FL:
• Annual sales of 270+ homes
• Accomplished a 21% increase in sales, resulting in $800,000 in net profit improvement
LEHIGH CORPORATION, Lehigh, FL 1991 - 1992
Director of Residential Sales
• Reached 200+ closings in 6 communities of single and multifamily homes
• Handled telemarketing operations in the USA, Germany, and England
• Managed foreign and domestic broker operations
LENNAR HOMES 1988 - 1991
Director of Sales and Marketing
SW Florida division:
• 120+ annual closings of multifamily and empty nester homes
• Responsible for sales and motivation training
• Managed all aspects of advertising and marketing
Tampa Bay division:
• Annual closings of 300+ homes
• Managed 12 communities of single and multifamily homes and a staff of 20
CLASSIC HOMES OF CENTRAL FLORIDA / HOMES OF SPRING HILL 1985 - 1988
Manager, Onsite Sales, Sales and Marketing for builder and general real estate office
• Designed advertising and operational budgets
• Coordinated customer financing and closings
• Conducted analysis resulting in strategy for product sales and marketing campaign
• Assisted project manager on site development, inspections, and contract bids
• Established onsite models and sales effort through real estate office
RECOGNITIONS
• 2002 SAM Sales Manager of the Year
• 1997 Grand Marketing Award, Aurora Award, numerous MAME awards
• 1997 MAME Sales and Marketing Executive of the Year
• 1995-96 M/I Midwest Regional Sales VP of the Year
• 1994 Tampa-Marketing Director of the Year
• 1993 Tampa-Sales Director of the Year and M/I Regional Sales Director
PROFESSIONAL AFFILIATIONS
• SMC President: Indianapolis, IN (1999), Cincinnati, OH (2005-2006)
• 1988- 2007 SMC Board of Directors- Ft. Meyers, Tampa, Indianapolis, Cincinnati
• HBA Board of Directors- Indianapolis, Cincinnati
• Judge for MAME, EXCEL, Parade of Homes throughout Florida and Midwest
• Instructor for CSP, Speaker at Southeast Builders’ Conference (SEBC)
• Certified Sales Professional CSP
EDUCATION
MUSKEGON COMMUNITY COLLEGE
HOPE COLLEGE, Holland, MI
• Major: Communications
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