I am a writer/editor and project manager who produces proven results using communication strategies that include magazines, newsletters, advertising, media relations, and online communications. I am a team player with experience in both the non-profit and corporate sectors.
I am a writer/editor and project manager who produces proven results using communication strategies that include magazines, newsletters, advertising, media relations, and online communications. I am a team player with experience in both the non-profit and corporate sectors.
National Asphalt Pavement Association (NAPA) Lanham, Md. Director of Communications 2003-2009
The association represents companies involved in asphalt production and paving as well as manufacturers and suppliers of equipment and services.
• Supervised the writing, editing, and production of HMAT magazine, the technical journal for the asphalt pavement industry. Moved the magazine from costing the association about $100,000 per year to profitability. Between 2005 and 2008 advertising revenues rose more than 85%.
• Supervised the production and design of ActionNews, a bi-weekly newsletter. Transformed it to an e-letter format that increased information and circulation. Costs were reduced more than 75%.
• Launched the organization’s job board that was used by more than 500 companies.
• Supervised the company’s online store day-to-day activities for the last six months. Store sales grossed an average of $20,000 per month.
• Worked closely with advertising team to maximize sales.
To see samples of HMAT, go to www.hotmix.org/index.php?option=com_content&task=view&id=276&Itemid=583.
National Rural Electric Cooperative Association (NRECA) Arlington, Va.
Financial communications 2003
This national organization represents the interests of electric cooperatives and the consumers they serve.
As an independent contractor, I wrote for publications explaining investments and retirement planning for employees of the local cooperatives.
General American Insurance St. Louis, Mo. and
New England Life Insurance Boston, Mass.
Manager of Communications 1995-2002
Both companies are owned by MetLife Insurance and market life insurance, retirement planning, annuities, and other wealth preservation instruments.
As communication manager in bottom-line focused organizations, I supervised the production of Leadership magazine and other communication pieces designed to stimulate sales. One publication resulted in a $1 million key man insurance policy sale for an agency in Portland, Ore.
Monsanto St. Louis, Mo.
Executive communication manager 1992-1993
This diversified manufacturer and distributor of agricultural products has also produced chemicals, pharmaceuticals, and various industrial products.
I was the managing editor for Monsanto magazine, an award-winning publication, and did speechwriting for executives.
Campus Crusade for Christ Orlando, Fla.
Senior Editor 1982-1992
Campus Crusade is a mission organization with outreaches to college and high school students, executives, athletes, and military personnel in many countries around the world.
Managed and led a team of writers, editors, and photographers in the production of Worldwide Challenge, a bi-monthly magazine covering the activities of the organization. This publication had 100,000 subscribers, requiring coordinating travel for writers and photographers and interacting with stakeholders on publication content. The magazine won dozens of awards and citations from state-wide and national organizations.
• Traveled nationally and internationally to gather information for articles.
• Carried out fund-raising activities for the organization, raising over $200,000.
Freelance writing 1982-2009
Wrote numerous articles for a variety of publications including Athletes in Action magazine, St. Louis Times, Attleboro Sun Chronicle, and Bowie Blade-News.
Education
Bachelor’s degree in journalism: University of Missouri-Columbia
Series 6 securities: Financial Industry Regulatory Authority
Accreditation/Awards
Awarded the Accredited Business Communicator credential by the International Association of Business Communicators (IABC), San Francisco
Award of Excellence, Award of Merit from IABC St. Louis
References
Ron White, 2007 NAPA Chairman, 703-631-0004, ronwhite[at]superiorpaving.net
Rick Moore, 2005 NAPA Chairman, 901-774-4000, rmoore[at]lehmanroberts.com
Dr. David Newcomb, NAPA, 301-731-4748, dnewcomb[at]hotmix.org
Kent Hansen, P.E., NAPA, 301-731-4748, khansen[at]hotmix.org
Dr. Howard Marks, NAPA, 301-731-4748, hmarks[at]hotmix.org
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