2002/ VICE PRESIDENT OF DESIGN, Limited Brands Design Services, LIMITED BRANDS, Inc. New York, U.S.A.
2009 Victoria’s Secret, Bath and Body Works, Henri Bendel, Express
• Lead design teams that delivered on average a 65% margin growth for all design projects
• Effectively utilized expertise to provide strategic design direction, identified emerging trends and translated them into relevant business opportunities that maximized ROI
• Evolved and created compelling brand messaging, strategies, and visions that drove sales growth and the brand image
• Championed teams to distort time and resources to accomplish critical business initiatives and bring to fruition white space ideas
• Spearheaded the conceptual development and partnered with cross-functional leaders to ensure that seasonal design campaigns were presented with a consistent look and feel; drove this consistency across all relevant functions (i.e. Marketing, POS, Store Windows)
• Took the lead role in developing and implementing business / financial strategies and applied it across all design functions
• Encouraged teams and cross functional partners to strive for true out-of–the-box thinking and risk-taking that helped generate new ideas
• Ensured the brand continued to evolve to “next†while maintaining the clarity of the brand image
• Identified strategic growth initiatives that delivered financial objectives and maximized volume and profit
2001/ DESIGN DIRECTOR, UNITED RETAIL GROUP, Inc. New Jersey, U.S.A.
2002 Leading National Specialty Retailer of Women's Apparel and Accessories (Avenue, Cloudwalkers)
• Redefined and maintained brand identity, creative vision and timely execution of company projects
• Designed space planning for national store roll-outs / openings / refurbishments
• Managed creative teams, outside consultants and design firms
• Multi-tasked projects of various size and complexity (catalogue and web site)
2001/ ART DIRECTOR, D’ARCY/ RMA MAC MANUS Group, Asia Pacific, Hong Kong
1998 International Advertising Agency, rank top 10 worldwide (BAT, Philips, Tetra Pak, Wellcome)
• Responsible for design projects / contracts, production and quality control systems
• Implemented commercial design strategy; managed development of high through-the-line portfolios
• Responsible for improving efficiency, productivity and profitability on all creative assignments
• Established budget and planning objectives
1997/ DESIGN DIRECTOR, HIRSCH / BEDNER & ASSOCIATES, Singapore - Hong Kong
1996 International Hotel Design Consultants for brand name properties (Marriott, Hyatt, and Ritz Carlton….)
• Managed design, architectural and graphic teams, schedules, budgets/deadlines
• Delivered creative presentations to clients, operators and external consultants
• Negotiated client, outside design and vendor contracts, cost management of projects
1996/ CORPORATE DESIGN MANAGER, YVES SAINT LAURENT CORPORATION, Paris, France
1989 Fashion, Luxury Perfume and Cosmetic Brand
• Created / managed Y.S.L. corporate image campaigns worldwide, interface with President, Artistic Director and Agencies
• Managed global communication strategy, marketing plans, merchandising and media communication for new product launches
• Designed point-of-sale materials for fashion, perfume and cosmetic brands, corporate brochures and packaging
• Developed design elements for corporate / affiliated buildings and luxury P.O.S. materials in Europe, U.S.A. and Asia
• Recruited in-house design team and managed creative free-lancers (3D designers, graphic designers, maquettistes in Europe, U.S.A., South East Asia), recruited / managed international creative teams / suppliers
• Responsible for new store development, managed on site construction and interfaced with local administration
• Managed creative teams in various countries, with local agent, to insure quality control within budget parameters
• Supervised computer programs, data bases and project management tolls for art department
1989/ ART DIRECTOR / PROJECT MANAGER, STYLE MARQUE EUROPE, Paris, France
1987 Global Communication and Design Agency
• Participated in the creation of the global corporate identity program from “Three Dimensional Chrome Logo†for Renault
• Created, implemented and managed architectural / graphic design plans for company headquarters, regional dealership’s and other related automotive locations reporting in liaison with communication and real estate Directors at group level
1989/ SENIOR INTERIOR DESIGNER, ARCHITECT
1984 Specialist in luxury goods, retail design concepts, brand and corporate identity for: CHANEL, DUPONT,
LANCOME, BOURJOIS, SONIA RYKIEL, PACO RABANNE, Le PRINTEMPS, GALERIES LAFAYETTE
• Managed architects, 2 and 3D designers, local architectural suppliers / manufacturers throughout Europe and Asia
• Selected and negotiated real estate locations for stores, participation in feasibility studies, free standing boutiques, promotions and professional trade fairs
• Conceived and implemented unique and innovative merchandising programs
• Set Designer for various TV stations and cinema production companies
• Supervised the interior design renovation of hotels, residential and commercial buildings
ARCHITECT DESIGNER, PHILIPPE STARCK, Architect Designer, Paris, France – ASAHI
Headquarters, Japan
Architectural / Interior Design Studio
• Directed the creative development and implementation of the company’s new branding
ARCHITECT / INTERIOR DESIGNER, AGORA - CABINET 3A, Below the line Consultants - AIR
INTER, Orly Airport Paris, France
Architectural / Interior Design Company for new buildings in Orly, in coordination with Aeroport de Paris
• Managed design development / brand identity for all P.O.S. / collateral materials for AIR INTER and its affiliates
• Produced schematic and master design plans for the personnel buildings, Orly airport
• Directed construction of on site projects
ARCHITECT, CABINET PROISY, Architects & Engineers, Paris, France
Architect for AIRPORT hotels, condominiums and other related building extensions
• Created schematic and master design plans for STRASBOURG Airport and hotels
• Directed architectural financial documents, technical plans and construction permits
• Managed deadlines and budgets for all creative projects
1986/ ARCHITECT, FERGUEN ET MATHIEU, Architects, Paris, France
1982 Architectural consultants for corporate brand image and communications programs
Fnac, Fnac Auto Radio, Joseph Tricot, Kookaï, Banque Nationale de Paris (BNP) and Societe Generale
• Designed and implemented architectural plans for boutiques, commercial centers, department stores and offices
• Supervised construction of buildings to code specifications, executed initial bid offers to outside vendors
• Developed/designed guideline manuals
EDUCATION
1978 Baccalaureate, High Distinction
1981 Degree in Mathematics and Business Paris Dauphine, France
1985 Diploma of Interior and Art Graphic Design, Distinction (ESAG) Atelier Met de Penninghen Paris, France
1986 Master Diploma and License in Architecture Ecole Speciale d’Architecture Paris, France
LANGUAGES
French, German (basic)
PROGRAMS
Word, Excel, Power Point, Photoshop, Illustrator, Ndesign, Autocad
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