Marketing-Communications …. Operations & Planning …. Business Development
Professional capable of immediate impact on organization’s direction and goals with respect to conceiving, developing and implementing marketing and communications programs designed to support corporate planning, strengthening of brand recognition and building a sustainable market presence.
GAIL F. BOURQUE
Marketing-Communications …. Operations & Planning …. Business Development
Professional capable of immediate impact on organization’s direction and goals with respect to conceiving, developing and implementing marketing and communications programs designed to support corporate planning, strengthening of brand recognition and building a sustainable market presence.
Summary of Qualifications
Accomplished and technically trained individual with extensive professional experience in marketing & communications, corporate branding initiatives, building and expanding market presence, and working towards generating awareness/driving traffic against highly competitive markets.
Bottom line individual with proven track record in implementing effective marketing and communications programs, generating cost savings and contributing to company profits. Able to create, develop and adapt a message for a diverse set of audiences.
Skilled in the creation and implementation of policies and procedures with respect to marketing and communications programs, corporate planning, product support, marketing collateral and product announcements, business operations and administration.
Upgraded a 35 year old company’s image through the design and implementation of a complete re-branding campaign that included all collateral materials, yearly ‘outside-of-the-box’ advertising campaigns, tradeshow graphics, vehicle graphics, extensive signage, and strategically timed and placed advertisements, direct mail, and publicity and website creation. This effort allowed for the introduction of 3 new divisions that had been created and not previously recognized through company’s limited marketing efforts.
Saved over $50,000 off the company’s marketing budget. Researched and utilized free and low cost professional photography web sites for promotional materials, purchased quality, competitively priced professional photography and print services as well as software, hardware, and all marketing department supplies.
Key Member with a leadership role on a marketing team whose mission was to introduce ‘new’ marketing and public relations initiatives and tools that transformed the group focus into a broader cross industry means of promotion. Prior to this effort the company had no experience and little respect for various means and modes of marketing and promotion. Our campaigns were well received from our clients, associates, and various publications.
Professional Experience
PRO CON, INC, Manchester, NH 1997-2008
Creative Director / Marketing Specialist
•Managed the operational and creative effort of 2 Marketing Specialists. Major duties included initiating, coordinating, and delivering both traditional and unique marketing concepts and promotional materials in support of company goals.
•Lead, created, directed, and implemented client, prospective client and in-house communication needs.
•Proposed, researched, and presented the cost saving use of ‘webinar’ technology for client/staff meetings that historically incurred travel and time expenditures.
•Coordinated public relations events including ground-breaking and ribbon cutting ceremonies, press releases, open house galas and client appreciation gifting.
•Created and produced extensive RFP (proposal) materials for the purpose of introducing company services to multi-million dollar commercial developers, institutions, and organizations.
•Provided for training of company executives and sales staff for prospective client interviews and presentations.
•Coordinated and archived professional product photography services.
•Provided creative direction and daily administration services for company content management based web site.
•Collaborated with IT department to ensure constant relevant upgrading of all software and hardware used by marketing and throughout the company.
•Proposed, designed and produced sales and marketing PowerPoint presentations to showcase services, case histories, and successful projects.
GREENBRIER GRAPHICS, Manchester, NH 1980-1997
Owner / Creative Director
•Started an Advertising and Design firm that provided brand marketing from concept to print.
•Provided all branding, promotional, public relations and corporate collateral needs for over 30 businesses in various industries.
•Developed custom marketing plans based on client need, goals, advertising trends and client budget.
•Created Brand Identity packages which included a wide range of promotional material in support of client products or services such as letterhead, brochures, direct mail, newsletters, trade show and point of displays, and signage.
•Devised ways to save money in production costs which involved the high cost of printing, materials, photography, typography, reproduction services, models etc.
•Bargained with print companies, photographers, type houses etc. for trade of services.
Education
Liberal Arts Degree, University of New Hampshire, Durham, NH
Butera School of Art, Boston, MA
Fine Arts Major, Plymouth State College, Plymouth, NH
Computer and Illustration classes, Notre Dame College
Additional Training
Yearly certification seminars in creative writing, graphic software, and web site trends
Portfolio and references available upon request.
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